30Nov Automobile industry : Disruptive technologies are the need of the hour !
Hearing the new, much more aggressive restructuring plan offered by General Motors reminds one of the scenario for mankind jokingly foreseen by Woody Allen. “One path leads to despair and utter hopelessness. The other, to total extinction. Let us hope we have the wisdom to pick correctly.” If – and it is a massive if – the strategy is accepted by debtholders, they will be taking a disproportionate hit compared with other principals. Only shareholders will fare worse – despite the fact that unbelievably GM’s shares soared 20 per cent.
Under the plan, the union-run healthcare trust would exchange half the money owed to it for shares, generating it a substantial shareholder in a restructured enterprise. GM’s scheme also assumes an additional .6bn in money from the Treasury. In addition to the .4bn of loans received, part of this would be retired in exchange for half the carmaker’s equity. These two steps would give unions and Treasury about 89 per cent of the corporation, even prior to private debtholders are taken into account. GM envisions some .2bn of that debt being converted to equity, giving holders one more 10 per cent of the business.
Whatever occurs, shareholders will be either wiped out or almost so. Even a minimal recovery depends on debt-holders taking a bigger financial hit than the union. Assuming unsecured lenders accept, the restructuring program would create a significantly much less indebted but also far smaller GM with about 40,000, or a third fewer, US workers, and four core brands with a small over half today’s number of dealerships. This makes sense, as do shedding Pontiac and plans to axe Saturn and Hummer. An individual has to pay. More government cash may be needed to stay away from Chapter 11. A bankruptcy restructuring may be messier and much less pleasant for dealers, workers and suppliers – but much more equitable
The market capitalisation of General Motors is now below that of Mattel, the maker of Match-box toy cars. Once industry leader, GM, now finds Toyota’s marketplace value, at $ 145 Billion, now 25 times greater than GM.
As a poor technique, the Detroit 3 focused on high-margin gas-guzzling sports-utility vehicles and pick-up trucks, which have now lost charm as oil prices have ventured, nonetheless temporarily, into unchartered territory. The Three also failed to control labour expenses and have not built flexible assembly lines. As a desperate move, Ford has sold its flagship brands Jaguar and Land Rover to the TATAS. Credit is the automobile industry’s lifeblood and right now, the drying up of credit has hit carmakers’ financing arms such as General Motors’ GMAC and Ford Credit difficult. Detroit’s producers are looking for to tap into federal bail-out funds for their financial arms, alongside a $ 25 Billion low-price credit line to retool old factories.
Volkswagen, Daimler and BMW have acquired a reputation for offering cars with cutting-edge technology. They are however heavy gas-guzzlers and heavy emitters of carbon dioxide. The trio have now decided to launch electric cars, to desist demand destruction due to high oil costs impacting revenues. Daimler plans to provide Mercedes-Benz S400 hybrid in 2009. Nonetheless, the luxury sedan will be out of reach but for the far more affluent.
Sales in the European union HAVE fall 8.three % compared with last year. Italy was down 20 %, Spain by 31 % and Ireland 49 %. The Italian group Fiat is to quit production at most of its domestic factories in late 2008 for three weeks with hundreds of workers laid off temporarily. Renault is already cutting 6000 jobs round Europe and Peugeot is cutting fourth-quarter production by at least 20 per cent in France.
Right after stunningly rapid growth in the domestic automobile market—34 per cent in 2006 and 24 per cent in 2007, year-to-year passenger vehicle sales rose an anemic 14 % in the six months to June 2008. Achievable factors incorporate the virtually 70 % decline in Shanghai’s stock marketplace since its peak in 2007, reducing automobile buyers’ disposable income. Tight government monetary policy has meant fewer purchases of high-end enterprise vehicles. According to auto consultancy , China Only the government’s $ 600 Billion stimulus packaged has saved the scene in 2009, and somewhat restored in China’s automobile marketplace. With the world economic outlook still uncertain, it may be quite some time just before the third largest world economy returns to much more solid growth.
Despite the fact that fuel costs are subsidized in China, sometime back China did hike fuel prices to reflect market reality but this had only a marginal impact on sales : for the average consumer, it added only Rmb100 ($ 15) to monthly operating expense. This, when weighed against the Rmb150,000 average cost of mid-sized vehicle, was not termed demand-destructive in China. Yet, faltering world economic growth is beginning to hit hard as China is basically an export-driven economy. This, coupled with uncertainty over whether oil costs will remain at the levels they are at present, could cause some buyers of sub-compacts to defer purchases and compel customers to look for much more fuel-efficient cars.

