Green 4 Solutions has built its reputation by constructing CRM solutions for the Sports Business, focusing on the commercial and much more recently the playing aspects of the game. Utilizing the very same Microsoft Technologies that appears in their CRM software, Green 4 have extended their offering to a suite of services which range from e-marketing and advertising, event booking, ticketing, loyalty, sports administration and Player Performance.

Off the field, CRM plays a key role as a centralized consumer database, accumulating information every single time there is an interaction with the consumer.  To paint the clearest picture it is essential that data from obtain transactions, enquiries and campaign responses are all retained, which can prove difficult if the booking method is held making use of old or proprietary technology. Moving on the field, Player Performance software unites, harmonizes and simplifies the collation, analysis and output of all the every day/weekly testing that players go through.

Green 4′s client base now includes over 30 English and International Football League clubs, plus some of the country’s most iconic horse race tracks and representations from Rugby Union, Rugby League, motor sports and winter sports, including the two of UK’s largest indoor ski centers.            

Olwen Astley, Head of Player Performance at Green 4 Solutions, says that the data capture and manipulation possibilities for customers are customizable based on preference and application. “The data can be collected in various distinct manners. This can be directly entered into the method itself (which is internet-based) or we have created a variety of different portals to simplify data entry (which then feeds directly to the database) and this can be performed through computers, handheld devices, iPads, internet based phones, to name a couple of.” Astley’s academic background has allowed her to be directly involved in Green 4 Solution’s distinct CRM services.  Upon completing a degree in Sport Science and Management at Nottingham Trent University, she worked directly for Green 4.  Soon after a year of working with them, Green 4 was approached by (present consumer) Leicester City FC to develop a Performance Monitoring Method. Astley was drafted to manage the product due to her academic background in Sport Science. She has because been able to apply her expertise Sport Science and organization processes to enable Green 4 to bring this (and other similar) solutions to marketplace.”

Data Collection    

Green 4′s services are based on the Microsoft Dynamics CRM engine and enable companies to integrate all their data into one single system, making it simpler to profile contacts and organizations, manage their data effectively and use it as efficiently as achievable, either to promote consumer offers or identify feasible injury risks with your players. With such a high demand for their services, Green 4 Answer has become the primary solutions provider (by volume) of Microsoft Dynamics systems in the UK. “We have chosen the most proven, tested and widely used CRM platform as the “engine” for our Player Performance remedy – Microsoft Dynamics CRM . This means that much of the core database functionality is provided ‘out of the box’.”  Astley adds that this enables for a a lot less difficult integration into a client’s existing Microsoft products, “Becoming a Microsoft Dynamics Gold Partner and development partner it makes it possible for us to seamlessly develop on top of other Microsoft Items.”

Versatility   

 Green 4 have gone beyond their scope of expert sports organizations to consist of sports governing bodies, coaching departments, and events &amp entertainment sectors. With a solid foundation of standards and software delivery, Astley says that they are in a a lot much better position to tailor CRM services, no matter what the client’s environment looks like. “With Player Performance, and all our other software, the fundamental areas have already been created, the additional sections which are specific to the club can then quickly and quickly be added to the method. As a result, offering clubs a answer which completely fits their coaching staff wants, and can be delivered in a speedy time frame. Green 4 has produced a standard Player Performance remedy which now has the ability to be continuously developed and tailored for different sports, and be deployed throughout a sports organization to cater for various enterprise unit’s wants.” Astley points out that not only does Green 4 present all their CRM services for information manipulation, but establishes a foundation for future scalability…

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http://www.sportsactivated.com/March2011

 

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